On Wednesday 11th November Infiniti will be hosting an exclusive night for members of the Supercar Club at the Piccadilly Centre. The invitation-only event follows Infiniti’s sponsorship of the Supercar Club’s Giro D’Italia event where members spent 6 days touring the Italian country side in their cars.

Paul Gibson, editor of the Chauffeur.com presents a selection of the highlights from Rome, a visit to the Infiniti Centre in Reading and a preview of Infiniti stand at the Top Gear live show at MPH Earls Court London earlier this month.

Infiniti Reading will be showcasing the new range of models at Top Gear’s MPH Show at Earls Court from 4th to the 7th November. The annual show, which also features a live show presented by the Top Gear presenters, showcases some of the World’s rarest and most expensive cars.

You can find Infiniti on stand P18 near the main entrance. We will have representatives there each day to answer any questions on the Infiniti range and show you around the 4 cars being exhibited – a G37 Cabriolet, an EX30 Diesel, an M37 S and an FX50 S.

Opening Times:
Thursday 4th November: 5pm – 10pm
Friday 5th November: 12 noon – 10pm
Saturday 6th November: 9.30am – 8pm
Sunday 7th November: 9.30am – 7.30pm

Address:
Earls Court Exhibition Centre
Warwick Road
London
SW5 9TA

We look forward to seeing you there.

Between the 7th and 13th of June, Canary Wharf will be hosting the London Motorexpo. The Motorexpo showcases the latest vehicles from the world’s leading motor manufacturers and Infiniti will be joining them, exhibiting its full range for the first time at any motor show in the UK.

Not only will there be the full Infiniti range on display, there will also be a number of vehicles available for test drives at the event.

Opening Times:

10am-6pm Monday to Saturday
11am-5pm Sunday

The Giro d'Italia is a 6 day tour which sees some of the World’s finest Supercars dash across the Italian countryside and this year Infiniti Centre Reading are proud to be sponsoring the event.

Starting in Florence on the 5th of June, a fleet of Infiniti FXs will guide the way as the Supercars travel through Tuscany, Umbria, Liguria, Abruzzo, Emiglia and Romagna before crossing the finishing line in Monte Carlo on the 10th.

This is the first year that Infiniti has sponsored the Giro d’Italia and we look forward to contributing our own unique brand of Japanese Luxury to this prestigious event.

This November Infiniti makes its debut at London's annual MPH Prestige and Performance Show exhibiting alongside some of the World’s most desirable car brands.

As Infiniti’s presence in the UK market nears its two month anniversary the team from Infiniti Centre Reading will be heading to Earls Court on the 5th of November for four days of showcasing the Infiniti range. They will be on the stand ready to answer questions from a public sure to be curious about the range and what the Infiniti Experience has to offer.

Opening Times:
Thursday 5th November from 5pm to 10pm
Friday 6th November from 12 noon to 10pm
Saturday 7th November from 9.30am to 9pm
Sunday 8th November from 9.30am to 7.30pm

Address:
Earls Court Exhibition Centre
Warwick Road
London,
SW5 9TA

We look forward to seeing you there! If you can’t make it we look forward to greeting you at Infiniti Centre Reading where you can be sure of a warm welcome.

To the rich glow of purple lights and the mesmeric beat of Japanese drums, 200 guests hailed the UK arrival of the world’s newest luxury car company.

Twenty years after Infiniti first took on America, the brand’s first-ever right-hand drive performance models made their UK debut in the highly contemporary surroundings of the country’s first Infiniti Centre, on the outskirts of Reading.

The new building, on the A33 between the M4 and Reading town centre, was declared open by its managing director, Paul Atkinson, in front of guests, VIPs and local dignitaries including some of the most important and foresighted people in Britain: the UK’s first Infiniti owners.

The country’s speediest celebrity chef, James Martin, left no one in any doubt that this was an evening for real car enthusiasts by talking of his great passion in life. Not cakes, but cars.

James, known to millions for his appearances on TV’s Ready Steady Cook, Saturday Kitchen and Strictly Come Dancing, is almost as well known for his automotive obsession: he owns several supercars, has a racing licence and has driven a Formula One car.

No surprise, then, that James felt quite at home surrounded by so many like-minded enthusiasts, as well as so much thoroughbred machinery – nothing in the five-model Infiniti range for the UK has less than 320PS (316bhp).

All five models were on display for Infiniti Centre Reading’s big night, in front of the soaring opaque glass wall that is already becoming something of a landmark in the town, commercial capital of the Thames Valley.

The UK’s first – and Europe’s 22nd – Infiniti Centre opens its elegant glass doors for the first time on 12 September. Europe’s newest luxury automotive brand has selected Reading, hi-tech hub and commercial capital of the Thames Valley, as the town where Infiniti’s introduction to the UK, 20 years in the making, at last gets under way.

The UK’s inaugural Infiniti showroom is testament to both the Japanese brand’s ethos of “Inspired Performance” and also to the commitment of Infiniti’s UK partner in taking every aspect of luxury car ownership to a new and higher level.

Like other Infiniti Centres throughout the rest of Europe, the Reading base turns the traditional car showroom on its head. For its location, architecture, facilities and hand-picked staff, the Infiniti Centre Reading has more in common with a luxury goods store than a car showroom. Its welcoming ambience and comfortable furnishings emulate the lobby of a boutique hotel – providing the perfect introduction to the stress-free world of Infiniti ownership known as Total Ownership Experience.

Infiniti, and its distribution partner Rymco UK, have chosen a high-profile location that offers maximum customer convenience. At 25-27 Rose Kiln Lane – the A33 road into Reading – the UK’s first Infiniti Centre is just 10 minutes from Junction 11 of the M4 and close to the corporate HQs of some of the country’s biggest financial and technology firms.

The Reading Centre offers Britons the first taste of Infiniti’s passion for contemporary design, craftsmanship and advanced technology, characteristics just as evident in Infiniti Centres as in Infiniti cars. An open, airy feel, sophisticated colours and natural materials provide a striking backdrop for the cars. Interactive computers and high-definition flat screens go hand in hand with bespoke leather furniture and specially commissioned paintings.

To the rear of the complex there’s an eight-bay workshop along with body centre and parts department. Plenty of parking and opening hours – including 10am-4pm on Sundays and bank holidays – aim to make life as easy as possible for customers.
As befits the challenge of breaking in to one of the world’s most mature luxury car markets, the new brand and the new Centre are joined by a complete line-up of new Infiniti models, all of which take centre stage for the opening of the Infiniti Centre Reading.

Infiniti, the luxury arm of Nissan, launches officially in the UK one week from today. Aiming to make ownership of the car an "effortless and rewarding experience", the firm will field a line-up of five models ranging from £30,300 to £53,800, including the G37 Coupé, G37 Convertible, G37 saloon, EX37 coupé crossover and the FX line of crossovers...

The UK is getting ready to go 'to Infiniti and beyond' as Nissan's luxury car brand opens its first showroom in the UK. The Japanese firm has revealed that Reading, just 10 minutes from the M4, will become the site for the UK's first Infiniti dealership...

2011 Infiniti M Makes Virtual Debut at Concours d’Elegance.

Infiniti today provided an advanced look at the all-new 2011 Infiniti M performance luxury saloon at the 59th Annual Pebble Beach Concours d’Elegance. This is the third generation of Infiniti’s popular M and the first to be sold across all of Infiniti’s 32 markets around the world, including Western Europe.

Like the current Infiniti M, the next-generation design will be offered with V8 and V6 engines. The 2011 M models will be designated the Infiniti M56 and Infiniti M37 respectively, reflecting their more powerful, larger displacement engines. For Western Europe, the M56 will be replaced by a V6 performance diesel.

The 2011 Infiniti M also features a completely redesigned body, with authentic sports saloon proportions and evocative new styling with a low front end and deeply sculpted fenders inspired by the Infiniti Essence concept car. The new M interior promises to be pure Infiniti, highlighted by the use of innovative materials, an advanced climate control system, superior audio and an enhanced quality feel. Despite improved performance from the new engine line-up, fuel consumption will be reduced. In addition, the 2011 M will continue Infiniti’s technology innovation leadership with an industry-first Side-Collision Prevention (SCP) system. The SCP system is designed to help alert the driver if another vehicle is detected during an intended lane change, and then help avoid a potential collision by assisting the driver in returning the vehicle toward the center of the original lane of travel.

The 2011 Infiniti M which is scheduled to go on sale across the world starting from Spring 2010, was revealed through a unique “video mapping” process, in which a “virtual M” was created on a 3D form. It is the world’s first “virtual only” (no physical vehicle) automotive application of this cutting-edge technology. The 2011 Infiniti M will make its official public debut later this year.

The one question: “What’s your story?” led to the inclusion of the
Infiniti brand story in CoolBrands the Guru Book

Infiniti is for the first time among the 50 brands featured in the annual international edition of CoolBrands the Guru Book.

CoolBrands the Guru Book comes out on a yearly basis and features a selection of the best stories found within brands worldwide. Maarten Schäfer and Anouk Pappers travel the world to find the most interesting and cool stories behind brands, which are usually to be found with the proud brand owners. The best stories that are differentiating and with a wow-factor are included in the book.

Anouk Pappers, co-founder of the CoolBrands concept: “We met Andreas Sigl from Infiniti at the Paris Motorshow last October and listened to his story. What struck us is the fact that a company launches a new car brand in Europe, especially in the current times. This is in itself something that deserves a lot of respect. And then the way in which Infiniti does branding and communication. They develop smart and brave marketing, which is very uncommon for a car brand. And they have sought partnerships with a selection of affinity brands, like Louis Vuitton, Bell & Ross and Relais & Châteaux. They don’t go for the masses, Infiniti has defined a very specific target group which makes the marque a challenger brand and therefore makes it attractive for this target group.”

Andreas Sigl, Infiniti General Manager, Global Brand Innovation: ‘Unique customers want a brand with a unique story, not the same masstige product their neighbor is driving. We offer a Japanese performance brand with a human touch – a different story from the ‘sea of sameness’. We’re very proud to see our efforts being recognized by CoolBrands.’

Maarten Schäfer, co-founder of the CoolBrands concept: “The Infiniti story is an interesting case that can be helpful for other CEOs and CMOs, marketing professionals and students, the main target groups of the CoolBrands concept.”

FRANKLIN, Tenn. (May 13, 2009) – When it comes to recommending a vehicle to a friend or relative, no vehicle tops the 2009 Infiniti G37, according to a study announced by automotive research firm AutoPacific. With a 95% recommendation factor by its owners, the Infiniti G37 registered the highest percentage of recommendations of all vehicles, car or truck, in AutoPacific’s survey of more than 25,000 consumers who purchased or leased new cars and trucks in the period from September to December 2008. The G37 was also named as the top recommended “Aspirational Luxury Car.”

“Positive word-of-mouth is something that comes right from the heart of the vehicle experience, which is why we’re so pleased to be recognized as the ‘most recommended’ new vehicle,” said Ben Poore, vice president of Infiniti.

The 2009 Infiniti G37 is currently offered in two body styles, G Coupe and G Sedan, each powered by a refined 3.7-liter V6 engine and offering an array of performance, luxury and technology features. An all-new G37 Convertible, with a three-piece power retractable hardtop, will be available at Infiniti retailers nationwide beginning in June.

About Infiniti
Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV.

About AutoPacific
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. Additional information can be found at www.autopacific.com

The Infiniti G37 Convertible is the latest in the line-up for Nissan’s luxury arm. It’s based on the existing coupé, which is already well established in the US and has recently arrived in Europe.

This is, without any doubt, the best known model in the Infiniti range: the FX. Before the Japanese decided to officially offer this car in Europe...

Nearly a year to the day we told you about Infiniti's plans to make its way to Europe...

• The Infiniti G37 Convertible – design uncompromised.
• Joins the Infiniti Europe range from September 2009.
• “Dual beauty” three-piece folding metal roof.
• 320PS, 3.7-litre V6 with choice of 6MT and 7AT transmissions.
• Available latest generation Infiniti navigation and entertainment system
• Available Bose® open air sound system with head-rest mounted speakers and noise cancellation technology.
• Adaptive dual zone climate control system and climate-controlled seats.
• Unique exterior colour and interior trim options.
• Standard rear parking camera and wind break.


Infiniti’s fifth model for Europe, the G37 Convertible, will receive its European debut at the 2009 Geneva International Motor Show. Arguably Infiniti’s most seductive car yet, the G37 Convertible will go on sale across Europe from September 2009.

As the latest expression of ‘Inspired Performance’ by Infiniti, the G37 Convertible combines beautiful styling, exciting performance and a three-piece retracting hardtop that is designed to look as good with the top up as it does down. This “dual beauty” is a rare event among coupé convertibles and has been the prime motivation during the creation of the G37 Convertible.

The G37 Convertible offers an all-new design from the A-pillar back compared to the G37 Coupé, with extensive structural reinforcements, a wider rear track, modified rear suspension and a special convertible-focused interior with rear pop-up safety bars and available headrest audio speakers, wind deflector and climate controlled front seats.

The G37 Convertible, like its coupe sister, is powered by the 3.7-litre VQ-series V6 with VVEL (for Variable Valve Event and Lift) rated at 320PS. The engine is backed by a choice of an electronically controlled seven-speed automatic transmission with magnesium paddle shifters or a responsive close-ratio six-speed manual transmission.

The G37 Convertible’s inviting interior includes standard leather seats, an available Bose® open air sound system that dynamically changes equalization based on outside noise, roof position and vehicle speed, an adaptive dual zone climate control system that adjusts fan speed in accordance to roof position and vehicle speed, and available climate-controlled seats that provide both heating and cooling functions. Uniquely, a rear parking camera is standard.

The G37 Convertible is also the first car in Infiniti Europe’s range to feature a new and advanced navigation and entertainment system. It includes a high resolution touch screen for the Hard Disk Drive navigation system, full iPod integration, a music store, and DVD playback capability.

The essence of the Infiniti brand distilled into one car and then taken to the extremes to satisfy the world’s most demanding car enthusiasts … this is the Infiniti Essence.

Presented as a concept at the 79th International Motor Show of Geneva, Essence is a celebration of Infiniti and its 20 years history as a creator of performance cars. But equally it is an inspiring exploration into the brand’s future.

The dramatic design, technology and performance statement is a 600PS, petrol/electric hybrid coupe with rear-wheel drive. What Essence is not is merely an indulgent birthday present from Infiniti to itself.

This concept embodies Infiniti’s core values as an inspiration for the future as much a celebration of the past. Essence showcases many of the technologies, including hybrid, and design cues that will distinguish Infiniti production cars of the coming years. And by steering Infiniti’s guiding principle of “Inspired Performance” into the super-performance, super-luxury coupe market for the first time, it reaffirms Infiniti’s place among the world’s most exclusive and vibrant car brands.

ESSENCE: AN OVERVIEW
• A front-engined, two-seat, 600PS luxury coupe concept, 4.7m long
• First motor show preview of Infiniti’s petrol/electric hybrid drivetrain
• Capable of vast speeds where conditions allow, zero emissions where they don’t
• Rear-wheel drive for maximum driver involvement
• Fresh design language to influence future production models
• Previews new safety technology including Back-up Collision Prevention
• Minimalist and intensely driver-focused interior
• “New luxury” meets traditional Japanese craftsmanship
• Bespoke Louis Vuitton fitted luggage to maximise trans-continental capability

Make a date to visit Infiniti at the Geneva Motor Show between 5 and 15 March 2009. It’s your chance to see the latest line up of Infiniti’s mould-breaking vehicles.

Following on from our much-anticipated European launch in Geneva in 2008, Infiniti will once again be creating a stir in Switzerland with the unveiling of our new G37 Convertible and a radical new concept car.

The G37 Convertible is the first-ever Infiniti convertible for Europe, combining seductive looks and uncompromising performance. Almost unique in its class, it is as beautiful with the top up as it is with it down. With orders being taken from May 2009 for first delivery in late 2009 in selected European markets. Sign up to our eNewsletter, Infiniti Insider, for more details.

Discover how Infiniti is redefining luxury driving and view the EX37, FX and G37 Coupé – visit us at Stand 1030 at the Geneva Motor Show.

Infiniti will show visitors to the 2009 International Geneva Motor Show the essence of its brand in one dramatic concept car. A celebration of Infiniti and its 20 years history as a creator of performance cars, the powerful concept will also be an inspiring exploration into the brand’s future.

Produced in collaboration with Louis Vuitton, the Infiniti Essence will be revealed on March 3, 2009.

Infiniti, the luxury car company from Japan, has announced its collaboration with Louis Vuitton, the French luxury brand, for the creation of a bespoke set of luggage for a concept car to be revealed at the 2009 International Geneva Motor Show next month.

The dramatic concept will be a celebration of Infiniti and its 20 years history as a creator of performance cars. But equally it will be an inspiring exploration into the brand’s future.

For Louis Vuitton, this collaboration is the latest in a long heritage of designing custom luggage for special automobiles.

Ever heard of Infiniti? You're about to Nissan's luxury brand goes on sale in the UK next year with the launch of five new models including this, the G37 Coupé...

If anyone can launch a luxury car now, Nissan can. The Infiniti is coming, and with it the Total Ownership Experience...

Infiniti arrives in Europe and looks to be no respecter of reputations; the new FX50S is a real Porsche Cayenne chaser...

What is it? The EX37 is tipped to be the new Infiniti marque’s biggest-selling model in Europe...