Autumn 2014 saw INFINITI partner with Westfield to support their first ever MUSIC CUBE event, at their London and Stratford locations. As Francois Goupil De Bouille, INFINITI Vice President for Europe, Middle East and Africa explains, “INFINITI prides itself on designing cars to always be innovative and able to demonstrate how new technology can be fun, exciting and involving for the driver; MUSIC CUBE does exactly the same for the music industry”.
Housed in a glass cube, emerging musicians and headliners performed to a live audience listening through wireless headphones, or via smartphones, with a sensory vibrating system adding an extra dimension to the show. Thousands more tuned into the event via live feed.
Performers thrilling the crowds at Westfield London included Professor Green, MNEK and Scouting for Girls, while Stratford enjoyed DJ Charlie Tee, Becky Hill, Little Boots and many more. You can watch highlights from the event right here.
In keeping with the spirit of pushing boundaries to achieve the extraordinary, the stunning Infiniti Q50 was also present and available to test drive at both venues. Those lucky enough to get behind the wheel were able to open up the thrilling 2.0-litre turbocharged engine, experience the exceptional levels of control that world-first Direct Adaptive Steering brings and try our ever more advanced InTouch system first hand.
Look out for more exciting events coming soon.