There’s emotion in the INFINITI Q60. It lives in its performance; it speaks through its design; it’s encoded in its technology.
It has the power to move, the power to inspire – and we want to show you exactly what we mean.
We invited three artists at the top of their games – Kit Harington, Sophia Chang and Young Guru – to use the Q60 as the inspiration for their respective crafts. Watch as they each interpret its spirit in their own way. Now, what will you feel?
KIT HARINGTON: FEEL INSPIRED
One captivating performance drives another. The commanding presence and power of the Q60 leads Kit Harington, one of the world’s most renowned actors, to rediscover William Blake’s poem The Tyger. Itself an exploration of enchanting beauty against frightening power, in Harington’s hands the poem is brought to life, empowered by the Q60’s fierce charisma and expert control.
"As the engine accelerates and the tires grip, power and personality are united into a jaw-dropping performance – one that is always yours to experience".
SOPHIA CHANG: FEEL MOVED
For New York sports shoe designer Sophia Chang, the immaculate INFINITI Q60 inspires her latest streetwear creation: a concept shoe echoing the car’s sublime aesthetics.
Sophia effortlessly mirrors the Q60’s bold design though her assertive and daring style – her pencils, pens, brushes and paints are soon channelling the car’s essence, translating her perception into careful concepts and designs.
The sleek curves and dramatic sculpting give the Q60 its unavoidable allure, a signature shape Sophia expertly reimagines throughout her shoe’s profile. Up close, the design’s beauty is in its materials – the tailored textures and authoritative feel inspire Sophia’s own choice of fabric and finishes.
"In an industry which rests upon open minds, inspiration can come from anywhere. Sophia found hers in the Q60’s truly emotive design".
YOUNG GURU: FEEL AMPED
Grammy-nominated audio engineer Young Guru is a legend in hip-hop production. Here he applies his precision to the INFINITI Q60 – using data created by the car’s state-of-the-art technology, he creates a track brimming with the style and attitude of the Q60.
As Young Guru drives through the desert, the cutting-edge systems at the heart of the Q60 constantly register and record information, working in harmony to deliver a masterful driving experience. His drive is encoded in this data – and this data is how he makes his music.
"Through these technologies, he turns the peaks and troughs of the Q60’s data into the peaks and troughs of his own soundwaves. The end result? An imperious track that brings the thrill of the drive to your ears".
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