What role will INFINITI play in the accelerator?
The INFINITI LAB Accelerator provides your startup with intensive 1:1 mentorship from INFINITI’s executive team members, subject matter experts and business units. Our programme provides you with coaching to crystalise your business proposition based on a strong understanding of the OEM mindset and business priorities. This will arm you with a deeper knowledge of how to work effectively with large corporates to grow your business.
What are the networking and educational opportunities provided during the programme?
Throughout the programme you will be surrounded by other high-potential entrepreneurs and teams. This will give you an excellent opportunity to build strong working relationships and learn from each other’s experiences. Each week the programme includes compulsory educational seminars, but you will have access to a calendar of relevant workshops and networking opportunities in Hong Kong. You will learn more about how to brand and position your products/services, integrate with a corporate and launch effectively across Asia. In addition to support from INFINITI, startups will have the opportunity to interact with leading brands based in Hong Kong across industries such as retail, e-commerce, banking, and more, allowing them to explore diverse perspectives and potential collaborations.
Will all the mentors come from INFINITI?
You will have one INFINITI mentor. In addition to this, some mentors will come from a network of entrepreneurs and business leaders in Hong Kong and the Asia region.
What if my company is not an expert at developing technology to improve the future customer journey?
We’re not looking for experts, just creative startups with a visionary attitude and ideally a basic working prototype. You’ll gain access to INFINITI’s experts in the field and work closely with Nest to define how your technology can improve the future customer journey. Ultimately we are interested in solutions that can be applied to the automotive business. Your company should have a basic working prototype to get the most out of the opportunities for investment or potential business development from the programme. If you have technology that focuses on solutions outside of the future customer journey, see our Programmes Page for more details on our other programmes.
What stage startup is INFINITI looking to engage through the programme?
We are particularly interested in early stage startups that ideally have a working prototype, though there’s no limit to the size of the company applying. We’re looking for solutions to enhance the consumer journey; from pre-purchase and in-store experience through to post-purchase engagement and retention. Ideally these solutions can be applied to the automotive sector.
Is there a cost to apply?
The programme is free for startups. INFINITI will cover some of the costs associated with one founder moving to Hong Kong for the duration of the programme.
Will you arrange my visa?
Yes, this will all be arranged once you’ve been accepted into the programme.
What is a typical day like for an INFINITI accelerator participant?
We’re pleased to say there’s no such thing as a typical day. Throughout the programme you can expect somewhere in the region of 100 potential meetings with mentors, venture capitalists, CEOs, innovators and industry visionaries.